Finance tip: Entertainment
Restaurant specials. If you’re fond of eating out, but find the expense of it killing your budget, make sure to take advantage of restaurant special offers. Many restaurants are struggling at the moment, and have introduced these offers to entice patrons to their establishments. If you’re determined to get good value for money, consider going out for a meal between Monday and Thursday – many restaurants have reduced prices or freebies thrown in on these days, as it’s not their peak time, and they’re just happy to have feet through the door. Also keep an eye out for ‘early-bird’ specials, even over weekends. This is where the restaurant offers a significantly reduced price on meals served earlier in the evening (in by 6pm, out by 8pm, for example) – they are generally able to fit in another sitting afterwards, and are keen to get the extra revenue pumping through…
Business tip: Sales
Get your prospects to try out your product or service. If a potential customer has the opportunity to physically experience the product or service for themselves, they are up to 300% more likely to buy it. This is because they are able to experience first-hand the benefits or enjoyment of it, instead of having to theoretically conceptualise what it would be like. Why do you think car sales-people are so keen to get you in the driver’s seat? Similar psychology applies to promotions and give-aways. If you’re handing out freebies or product samples, try and get your promotions staff to open the packaging in front of the customer. If they take it home all still wrapped up in plastic, the chances of it never being opened and used increase exponentially. The same applies to Christmas presents!
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